Leadership

To be the premier supplier of quality coal from Central Appalachia to worldwide markets.

    Service

To provide our customers with superior service and technical support through an enlightened and highly motivated workforce.

    Growth

To broaden our customer base and coal reserves.

    Customers

To supply our customers with the highest quality coals at reasonable and competitive prices.

    Shareholders

To earn optimal rates of return on the capital used in our business.

    Employees

To provide for the best possible well-being of employees.

    Communities

To be responsible citizens and responsive to the needs of our environment.

    Safety

We are committed collectively and individually to the health and safety of each employee.

    Ethics

We are committed to the highest ethical standards. We keep our promises, tell the truth, are fair in our dealings, and respect all individuals.

    Performance

We are committed to action based on individual competence, accountability, and authority. Through trust and teamwork, we turn challenge and change into opportunity.

    Excellence

We are committed to doing our best, and then learning to do even better. We recognize each employee's contributions to our collective efforts and reward outstanding performance.